If enabled in the storefront, customers can also view the details of their points balance. Reward point balances can be managed by admin users per customer. They can be rewarded as the only action of the price rule, or in conjunction with a discount. Points can be rewarded to customers on the basis of a shopping cart rule. A few examples: Shopping Cart Price Rules Customers can redeem points toward purchases, based on the conversion rate that you establish between reward points and currency. Points can be awarded for a wide range of transaction and customer activities, and the configuration can be set to control the point allotment, balance, and expiration. Magento’s reward points system gives you the ability to implement unique programs that drive customer engagement and promote customer loyalty.
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